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10 Steps To A Better LinkedIn profile in 2018

10 Steps To A Better LinkedIn profile in 2018


Got a LinkedIn profile? Congrats. Now you’re only competing for attention with another 500+ million users.

By putting some time into building your profile, you can stand out from the crowd and we’ve put some of our tips into the infographic below. You may or may not reach perfection but hopefully you’ll get some ideas.

1. Put in the Time to Make it Awesome

Simply put, the more complete your profile, the better the odds that recruiters will find you in the first place. So, completeness is important from that standpoint. It’s also important after a recruiter has found you and decided to click on your profile: He or she wants to know what your skills are, where you’ve worked, and what people think of you. So, don’t get lazy—fill out every single section of your profile. The good news? LinkedIn will actually measure the “completeness” of your profile as you work and offer suggestions on how to make it stronger.

2. Get a Custom URL

It’s much easier to publicize your profile with a customized URL (ideally, rather than the clunky combination of numbers that LinkedIn automatically assigns when you sign up. How to get one? On the Edit Profile screen, at the bottom of the gray window that shows your basic information, you’ll see a Public Profile URL. Click “Edit” next to the URL, and specify what you’d like your address to be. When you’re finished, click Set Custom URL.

3. Choose a Great Photo

Choose a clear, friendly, and appropriately professional image, and pop that baby up there. Not sure what “appropriately professional” means? Take a look around at what the people in your target company, industry sector, or business level are wearing. Match that. (Pro tip: “If you can show yourself in action, do it,” says a blogger who experimented with multiple LinkedIn photos to see which garnered the most attention.) “A photo can go a long way to convey passion, energy, charisma, empathy, and other soft skills that are hard to write about.”

4. Write a great LinkedIn profile summary

Your summary is your opportunity to quickly introduce yourself to someone– your elevator pitch. Lead off your LinkedIn profile by giving some insight into who you are as a person. Consider writing your summary in the first person and giving it some personality. A summary on LinkedIn can be somewhat less formal than a typical resume summary. Good LinkedIn profile summaries range between 250-300 words and take advantage of the generous 2000 character limit.

Keep in mind that LinkedIn is essentially a giant search engine, and your summary can play a big role in where you fall in the results. It’s crucial to find out which keywords best reflect your industry, area of expertise, and passions and include them in your summary.

With Jobscan LinkedIn Optimization, you can scan your profile to find out exactly what keywords you should include for the jobs you want. Receive your profile score and actionable tips to boost your profile’s searchability, professionalism, and over impact.

5.Join LinkedIn groups

LinkedIn Groups are a great way to meet professionals in your field. They are also a way for you to demonstrate that you have a passion for your industry. You can choose which of your group memberships are visible on your LinkedIn profile.

Participating in groups can lead you to opportunities later in your career. Post insightful comments in group discussions and you just might catch a hiring manager’s eye. You never know where your next big lead will come from or whether you’ll meet someone influential. Networking in your industry, even online, is a great way to set yourself up for success.

6.Add a background photo

Your background photo is the second visual element at the top of your profile page. It grabs people’s attention, sets the context and shows a little more about what matters to you. More than anything, the right background photo helps your page stand out, engage attention and stay memorable.

7.Make your headline more than just a job title

There’s no rule that says the description at the top of your profile page has to be just a job title. Use the headline field to say a bit more about how you see your role, why you do what you do, and what makes you tick. If you’ve got sales reps at your company who are on the ball with social selling, then take a quick look at their profile page headlines for inspiration. They will almost certainly have more than their job titles in there.

8.Turn your summary into your story

The first thing to say about your LinkedIn summary is – make sure you have one! It’s amazing how many people still leave this field blank when creating their LinkedIn profile. Your summary is your chance to tell your own story – so don’t just use it to list your skills or the job titles you’ve had. Try to bring to life why those skills matter – and the difference they can make to the people you work with. Don’t be afraid to invest some time, try a few drafts, and run your summary past people you know. This is your most personal piece of content marketing – and it’s worth the effort.

9.Get some recommendations

Recommendations are always important. Some LinkedIn users even look at them first before considering adding you to their contacts. So it’s obvious that the more recommendations you get, the better it would be for you.

How to get one? You could ask someone directly or if it feels like an uncomfortable thing to do, you could write recommendations for your colleagues first and see whether they would like to write theirs in response

10.Proofread your profile.

Your profile won’t look as professional as you would want it to be if errors and typos manage to slip in. That’s why after you finish adding all the information, make sure to proofread it manually and even run through some online proofreading tools to ensure no mistakes were made.

As you see, these tips are quite simple and easy to follow. However, they can benefit you greatly, helping you to make your profile outstanding.

Final Words

I’m consistently surprised and shocked how many Business owners don’t have a marketing plan, let alone a digital marketing plan. Social media and the other strategies discussed here are all very real ways to get results and increase sales. Unfortunately, if you are failing to plan, you’re really just planning to fail.

If all of this seems a little overwhelming, let us know, we’re here to help. We’ll work through a strategy for you in a complimentary 15-minute strategy session. You’ll come out of it knowing exactly what you need to do, to grow your sales in your business.

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