10 Social Management Tools For 2018
How do you stay on top of all your social media marketing tasks?
From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day.
Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at the right time.
But how do you decide which product to use?
With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business.
Here are 10 of the very best social media management tools out there.
Whether you are a user handling multiple accounts, or an agency that handles hundreds, HootSuite makes it easy. It’s easy to add accounts, easy to schedule posts across all major platforms and easy to add account managers. In addition, the company also has a robust training platform that teaches not just the tools, but how to think about social marketing as a whole. As a package, the best out there for the price.
While there are a lot of tools out there that let you monitor and publish to social accounts, we recommend platforms such as Hubspot where you can not only monitor and publish but also get closed-loop reporting data. That means you’re not just seeing what channels drive the most engagement, but you can track further down the funnel to see what posts and channels drive actual leads and sales.
There are countless tools that post for you and schedule posts but what about a system that re-shares evergreen posts? MeetEdgar is the one thing I would recommend because it has the biggest impact on traffic by automatically re-sharing your evergreen content.
I’m a fan of Buffer. It lets you schedule and manage social media posts across all of the most widely used channels, and you can individually customize each post for all of the different platforms it gets posted to. Buffer also shares your content at the best possible times throughout the day and tracks links so that you can see what content gets the most traction.
Our digital team utilizes Sprout Social for its social media management, which allows the team members to monitor clients’ social media mentions, engage with brand advocates, schedule content in advance, and utilize reporting tools to inform future strategies. As our hotel clients’ guests view social media as a virtual concierge, we find it essential to have a tool to streamline real-time communication.
AgoraPulse is an easy and affordable social media management tool for teams and agencies.
The social inbox is set up just like your email inbox so you can see what’s been reviewed and what needs your attention. AgoraPulse combines all your content in one place for all your profiles so you can reply, review, assign or tag. Check them off one-by-one, and your inbox will be clear.
You can take things one step further by setting up automated moderation rules to capture spam and assign questions to the right colleague.
MavSocial is a Social Media Management platform with a focus on visuals.
MavSocial lets you engage with your audience across all your social networks from one convenient inbox. From its Social Inbox you can:
- Track and monitor social conversations, messages, and notifications
- Allocate team members to individual messages
- View follower replies and comments by network or profile
- Search, sort, and tag interactions
- Post a reply, like, or retweet directly
Visuals are an important part of social media engagement. The MavSocial Digital Library lets you upload and manage your photos and videos, plus anything you purchase from their Stock Images Store.
There’s even a built-in photo editing tool where you can add filters and text overlays before posting your content.
TweetDeck is a favorite Twitter management tool that was acquired by Twitter in 2011. It offers a more convenient Twitter experience by letting you view multiple accounts in one interface.
Twitter describes TweetDeck as “the most powerful Twitter tool for real-time tracking, organizing, and engagement.”
It makes it easier to engage with your audience by using a series of customizable columns rather than a single Twitter timeline.
You can add columns that show all your mentions, direct messages, lists, trends, favorites, search results, or hashtags. Each column can be filtered to include or exclude words or tweets from users.
Tailwind is a social media marketing toolkit for Pinterest and Instagram. It’s perfect for bloggers, small businesses, agencies and large enterprises.
Engagement on Pinterest is slightly different compared to Twitter and Facebook. People don’t comment as much, and Repins are more of an engagement signal.
To boost Pinterest engagement, Tailwind introduced its Tribes feature. (Note: It’s still in beta.)
A Tribe lets you meet and grow with other marketers in your niche. You add your own content to a Tribe, and your tribe mates view, schedule, and share your content with their own audience. And as it’s a Tribe, you share the other content too. It’s a win-win.
SocialOomph offers a variety of interesting features that boost your marketing strategy. Creating an account is simple. Verify it through your email and you’re ready to go.
At the very top, five tabs help focus your social media management. The first step requires you to click on the Networks tab and connect your networks or groups of channels to SocialOomph. From there on you can manage each one individually
I’m consistently surprised and shocked how many Business owners don’t have a marketing plan, let alone a digital marketing plan. Social media and the other strategies discussed here are all very real ways to get results and increase sales. Unfortunately, if you are failing to plan, you’re really just planning to fail.
If all of this seems a little overwhelming, let us know, we’re here to help. We’ll work through a strategy for you in a complimentary 15-minute strategy session. You’ll come out of it knowing exactly what you need to do, to grow your sales in your business.
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