10 Best Tips How To Grow Your Twitter Following Without Paying Anything
Twitter is more relevant now than ever before, considering the shift from brand-centric marketing to people-centric marketing. It could easily be the best social network to use in connecting with and establishing relationships with influencers and potential brand advocates.
However, even with the large amount of networking opportunities that Twitter provides, marketers have a tough time growing their list of followers. If you are ripping your hair out over not having enough Twitter followers, chances are, you are probably doing something wrong. Try making a few changes in your Twitter marketing strategy, instead of resorting to the “not-so-ethical” ways of increasing followers like buying followers. Buying followers may work at times, but you can’t always count on these followers to generate leads and increase conversions. The followers you may end up buying might just be spam-y or inactive accounts. The best way to grow the number of genuine followers on Twitter, and have them engage with you, is to do it organically.
1. Participate in Twitter Chats
Let me keep it simple. Twitter chats are HOT. Imagine tweeting and getting the attention of over 50 people on a single chat.
Twitter chats give you exposure and attention that you wouldn’t normally be able to get.
They allow you to brand yourself as an authority on a topic.
You’ll also be able to connect with like minded people in the same industry as you.
2. Follow PEOPLE!
If you want more followers — you should start following other people first.
You can wait for others to follow you first, but that requires a lot of time and patience.
I don’t have that kind of time. To follow users, I love to use ManageFlitter.
The trick is to search for which people are retweeting because those are active people on Twitter.
Follow them and engage with them. They are likely to retweet some of your tweets too.
Shhhh! Keep this a secret!
3. Add Value
It’s simple math. No value = no follow
When people are deciding whether or not to follow you — the first thing they usually do is check your Twitter stream to see if you’re going to add value to their Twitter stream.
Make sure you’re adding a variety of tweets!
4.Time Your Tweets to Perfection
And speaking of timing, blasting your tweets while your target audience is sleeping won’t help you gain new followers.
According to Sprout’s own research on the best times to post on social media, brands typically see the most engagement during weekdays in the early and late afternoons.
5.Post More Visual Content
As you probably know, tweets containing visual content receive more likes, shares and retweets than those without them.
As such, brands should strive to couple their tweets with some sort of accompanying image. Although there’s nothing inherently wrong with solely text-based tweets, images are better poised to stop serial scrollers and encourage them to take a look at your post.
6.Harness Your Hashtags
Think of hashtags as a way to make your posts searchable, almost as a form of SEO for your Twitter account.
According to data and best practices on how to use hashtags, tweets with at least one hashtag receive 12.6% more engagement than those without them.
7.Use keywords in your bio
Just because you are not using an automation tool, doesn’t mean you cannot leverage from people doing so.
One of the key ways people choose whom to follow is by using hashtags in their bio. Which pretty much assumes, that anyone using that hashtag on their bio is not only interested in that particular field but also shares about that particular topic.
The key here is to choose wisely. For example, if you focus more on conversion rate optimization or even social media marketing; you will notice those are too many letters and could use up all your bio space even before you properly introduce yourself.
8.Respond to tweets that relate to your industry
Create three five minute bursts in a day where you will go to Twitter and search for questions people are asking within your field and respond.
Pick times that may be buzzing. To get to answer much quicker before someone who is using a notification tool like IFTTT beats you to it.
Also, it does not matter if someone else has already responded. If you resonate with what they have said, retweet the tweet and you can add a reply as well. So do not let that stop you.
The goal here is to become familiar on people’s timelines. And when someone else is looking for a similar answer, they will find yours and probably click back to your profile to see what you are about. Which might eventually lead to a follow or click back to your own site.
9.Join Twitter lists
If you have followed every single tip I have shared upto this moment, you will start getting added to relevant Twitter lists.
Twitter lists make it easy for you to interact and converse with other tweeps who share the same passion as you. In fact, today, I hardly ever check my Tweet feed. I normally go straight to my notifications. Once I am done replying to mentions and thanking people who share my articles, I jump to Twitter lists.
Here I engage with other fellow tweeps. I interact and retweet most of them as well.
This takes me around five minutes as well. Quick and easy. I have four slots for replying to mentions and engaging with other bloggers Monday through Friday.
You can also create your own Twitter lists. You can either have them public or private.
Private lists only you can access them. People you add on the list will not be notified they were added on the list.
With public lists, if you add someone on the list, then they will be notified about it.
You can have as many lists as you would like.
10.Participate in relevant events
The final way you can easily increase the number of followers you have on Twitter organically is by participating on Twitter from physical or online events you attend.
For example, if you take part in a conference, participate in the conference hashtag.
Use pictures, videos so as to easily stand out from everyone else. Other people who wanted to attend the event or conference but could not manage will be inclined to follow you for updates.
And those who attended will follow you as well because they will see someone they can easily relate to.
I’m consistently surprised and shocked how many Business owners don’t have a marketing plan, let alone a digital marketing plan. Social media and the other strategies discussed here are all very real ways to get results and increase sales. Unfortunately, if you are failing to plan, you’re really just planning to fail.
If all of this seems a little overwhelming, let us know, we’re here to help. We’ll work through a strategy for you in a complimentary 15-minute strategy session. You’ll come out of it knowing exactly what you need to do, to grow your sales in your business.
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