How To Promote Your Blog On LinkedIn?6 Ways to Promote Content on LinkedIn For Massive Traffic
Do you write amazing business blog articles? Do you need more people to read them?
If you’re a B2B, LinkedIn is the ideal place for you to connect with your market, develop relationships, and drive traffic back to your blog. With over 433 million users worldwide LinkedIn is the go-to social site for business networking.
Here are 10 ways to increase your LinkedIn ROI and get more traffic to your blog.
1) Make your profile optimized for exposure.
No matter you are an author of HubSpot blog, if your profile isn’t optimized for more views, no one will see you on LinkedIn. But once you optimize it, add the elements required to get seen on LinkedIn, you can surely get more visits. This is proven by the experience of HubSpot author Joe Chernov who increased his profile views by 25% with just some minor changes.
Here is what you have to do:
a) Change your headline to increase search visibility.
LinkedIn Offers you a headline where you can place keywords to get more views when people search for related queries. Make sure to add your niche details so that relevant readers can find and connect to you.
If you are a freelance blogger, make sure you write freelance writer on your headline or if you are blogging about conversion optimization, make sure you mention the word “conversion optimization” to get an advantage on searches.
LinkedIn also provides you with what others in your industry are using so you can take an ida from there.
b) Add your posts in the summary sections:
LinkedIn provides you a summary section just below your profile details. Leverage it to place links to your most popular blog posts. This might not have any SEO value, but the summary section is the first thing people see when they visit your profile, and if you have a clickable headline, I am sure you can get some eyeballs on your blog.
) Leverage LinkedIn Groups to get super targeted traffic to your Website:
LinkedIn groups are like Facebook groups (except there is no spamming in the former) where you have thousands of professional members who are eager to discuss the topics you are blogging.
Here is why you should leverage LinkedIn groups in your promotional strategy.
- The members of the groups are highly targeted, and hence you get in front of leads you would pay for using other social networks.
- Quality content on LinkedIn can build your brand and help you grow your blog.
- LinkedIn groups offer great feedback and advice on your writing and so this is a great place to learn something on the go.
Since you have only 50 groups to join at a time, make sure you find the most active and meaningful ones from the vast directory of groups. Here is how you can get more traffic using LinkedIn Groups.
a) Check and join groups:
As our main aim (as of now) is to drive traffic to our website, you must be careful to find out if a group allows posting links in it. You can do it before joining by clicking on the group list and then checking out the description section regarding their linking policies.
At no cost, you’d want to get banned for dropping links at a group that has zero tolerance towards it.
b) Participate in conversations before promotion:
In any social media platform, the key to real engagement and traffic is to interact with your community. When you are new to LinkedIn groups, try monitoring the activity and voice of the members before posting your links.
3.Post daily, and post right.
If you can do only one thing to promote your content on LinkedIn, publish a new status update every day. Just once a day is good, and you can even skip weekends. Posting more often than that is considered a bit too much according to most studies. Don’t worry – you don’t have to manually create an update every day. Use a tool like Buffer or Hootsuite to queue up a week or more worth of updates at one time.
Here are some other basics for crafting the ideal LinkedIn status update:
- Link titles should be less than 70 characters. Any longer and they’ll get cut off.
- Link descriptions should be 250 characters or less. Sharing a link from a page on your site? The meta description will be used as the default link description.
- Link early and often.
4.Build your following.
Let’s say you’ve just queued up a bunch of awesome LinkedIn status updates, all built according to the best practices above. That’s great. But who’s going to see them? Now you need some connections. A lot of connections.
But you don’t want just any connections. You want people in your industry. Why? Because if someone isn’t in your industry, how likely are they to read, share and engage with your content? So go after the people who are your ideal readers – your ideal clients, or customers, or peers.
There are whole books written about building your connections on LinkedIn, but I’ll share a tip with you. With this technique, I get about 90% of my LinkedIn invites accepted, often from people who are rockstars in my industry.
How do I do it? I use Twitter. You see, people follow other people on Twitter pretty freely. Many of us have at least a couple hundred followers on Twitter, if not several thousand. You can also build your Twitter following by just going out and following about 30-50 people per day. Again, choose people who are your ideal clients, customers, or peers.
Some of those people will follow you back. About a week or more after they’ve followed you back, go find them on LinkedIn. Send an invite that says something like this:
Hello [Their First and Last Name].
We’re following each other on Twitter. [Add a sentence if you’re also in any groups together, and name those groups].
I thought I’d reach out and see if we could connect here, too.
This is, of course, a custom invite. Just so you don’t make the same mistake I’ve made a few times, DO NOT just click the blue invite button. Clicking that button will send the default invite. Some people consider those default invites downright rude. Whether they’re rude or not, canned invites usually get ignored.
Instead of clicking that deceptive blue invite button, click the little black arrow to the right of the invite button. Then write your custom invite in the pop-up window that appears.
5.Share The Right Kind Of Content
One of the most important aspects of promoting content on LinkedIn in making sure you’re publishing the right kind of content. The network lends itself better to certain types of content than others, and you should consider this when developing a LinkedIn promotion strategy.
- Relevant, engaging content (tips, lists, posts with strong CTAs)
- Case studies, reports or white papers
- Job opportunities
- Updates with questions
- Updates that are emotionally charged – the tone on LinkedIn is even and professional
Get Your Team On Board
One LinkedIn promotion practice that most organizations fail to include as part of their Linkedin marketing strategy is using internal resources to help promote content and updates. If your employees are on LinkedIn, encourage them to follow your business page and share your content updates. This will help extend the reach of your content as their networks – a wealth of connections who may not be aware of your brand – will be exposed to your content. And, if your employees know when their networks are most active, they can post at optimum times to maximize impact.
I’m consistently surprised and shocked how many Business owners don’t have a marketing plan, let alone a digital marketing plan. Social media and the other strategies discussed here are all very real ways to get results and increase sales. Unfortunately, if you are failing to plan, you’re really just planning to fail.
If all of this seems a little overwhelming, let us know, we’re here to help. We’ll work through a strategy for you in a complimentary 15-minute strategy session. You’ll come out of it knowing exactly what you need to do, to grow your sales in your business.
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