How to Build a Facebook Funnel That Converts:5 Best Tips to Creating an Unbeatable Facebook Ads Campaign
Converting more people from Facebook commonly requires multiple ad creatives, emphasizing unique value propositions, to highly-targeted audience segments on different devices, at different times.
With so many possibilities, it’s incredibly easy to mess up.
Here’s 5 tips how to set-up a Facebook sales funnel that will help you avoid flushing your Facebook ad budget down the drain.
1.Create an Irresistible Email Lead Magnet
The primary objective of a lead magnet is to lure your target audience into subscribing to your list.
The idea is simple – you offer them a lead magnet (a free eBook, video course, email course etc.) in return for their email.
The process is straightforward enough, but getting this step right is the key to maximizing your sales.
I say that for two reasons
- Your lead magnet will determine the quality of your subscribers.
- The value of your lead magnet will act as an advertisement or a sales pitch for your main product. If your lead magnet doesn’t provide enough value to your subscribers, they might assume your paid product won’t either.
An ideal lead magnet not only provides massive value to the subscribers, but is also very closely aligned with your paid offer.
In other words, it’s effectively a sample of your focus product.
For example, famous blogger Jon Morrow uses this lead magnet to attract subscribers for his paid guest blogging course
This is a classic example of how your lead magnet should be closely aligned with your paid offer.
Here’s another example from Matthew Woodward’s blog
When someone opts-in to this course, they’re automatically registered for an autoresponder series as well.
Once a stranger converts into a subscriber, he’s much more likely to read your content and take interest in your paid offers.
But how do you drive traffic to your lead magnet?
The answer is Facebook News Feed ads.
2.Create an Optimized Facebook News Feed Ad
When your lead magnet is ready, it’s time to take it to your target audience and pull subscribers to your list.
Facebook desktop and mobile News Feed ads are ideal for this.
For example, Digital Marketer created this ad to market their lead magnet
You can use Facebook’s targeting features to zoom-in to your ideal target market – start with a broad audience and a small budget of $5.
Test 2-3 different ads and gradually narrow down your audience. Once you identify the best performing ad, start increasing your budget.
For additional help, you can read this detailed step by step guide to learn more about creating Facebook News Feed ads.
3.Make sure your Facebook Pixel is setup
A tracking code placed in the <head> of your website allowing you to track conversions and collect retargeting data. It’s incredibly important your pixel is setup properly before you run any traffic from Facebook. It’s impossible to do anything of value without this setup!
4.Content is THE major key to success
If you approach Facebook Ads like Google PPC Ads, you’re going to fail. The key is building value, awareness and attention on Facebook, before asking them to leave the network and take action.
This is done through the use of content (i.e. blog posts, guides, webinars) that are NOT gated (i.e. opt in required to consume). Please, PLEASE watch the video in the header for more inform.
But video is the MOST major key
If you run video traffic, your chances of success are much, MUCH higher. I will NEVER run an image ad, ever again – it’s that serious. Creating video is difficult, expensive or resource intensive but you can hack it by creating slideshow format ads.
I’m consistently surprised and shocked how many Business owners don’t have a marketing plan, let alone a digital marketing plan. Social media and the other strategies discussed here are all very real ways to get results and increase sales. Unfortunately, if you are failing to plan, you’re really just planning to fail.
If all of this seems a little overwhelming, let us know, we’re here to help. We’ll work through a strategy for you in a complimentary 15-minute strategy session. You’ll come out of it knowing exactly what you need to do, to grow your sales in your business.
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