7 Clever Ways to Use Facebook Groups for Marketing Your Business
Many entrepreneurs create a Facebook page for their business, expecting it to be a goldmine of engagement, referral traffic and sales. Unfortunately, most business pages fail and turn into a dead zone. To make pages work, you need to run paid ads, placing them directly in front of your target audience.
It’s difficult for most businesses to create an engaged page without an advertising budget. Also, most consumers view a business page on Facebook as an advertisement. This leads to frustration and many business owners abandoning Facebook. Rather than do that, switch your focus to building a Facebook Group for your business.
It’s a viable way of building a highly engaged community of individuals who are likely to be interested in your business. I truly believe Facebook Groups provide several benefits. Here are seven reasons I decided to create a group, and why you should also consider it.
1.Create a Community
Having a community of like-minded individuals will make the group appealing and keep the conversation going with little work. Users will remember to go back to your group to talk to new online friends that they have made. In the process, your content will be readily available for them as they are scrolling through. It’s a win-win for the customer and the company.
2.Use the Group as a Forum
A Facebook Group can be much more casual than a Facebook Page. If your business has a question that would like to get some responses, ask it! Testing out a new product idea? Let your loyal customers give you the feedback that you need. You can post polls as well as open ended questions that users can get creative with. Remember: Every response is an important one. Utilizing these responses and acting on them can show customers that you listen to their wants and needs.
3.Build Better Relationships
As stated above, Facebook Groups have a more casual atmosphere. Therefore, there is always room to engage with users in a friendly, slightly more non-professional way. On a Facebook Page, the company is looking to answer questions and engage in a manner that is appropriate for the public, whereas Facebook Groups allow room for casual banter and the opportunity to build more meaningful relationships.
When you create your own Facebook Group Page, you are in full control over what is allowed and not allowed to end up on the Facebook Group Page. Moreover, you can post anything you desire on this Facebook Group Page, but anything irrelevant will hurt the community and anything inappropriate will taint your reputation as a whole.
You can use your Facebook Group Page as a platform to promote your blog posts, YouTube videos, landing pages, and products. You don’t want to over-promote on this Facebook Group Page because the members in the community will get sick of it. It is important to remember that the community can communicate via other Facebook Group Pages and other methods. If you want members to stick around, but you also want to promote your stuff on occasion, only do self-promotion 1-2 times per month and spend most of the time interacting in the Facebook Group Page in a non-self-promotional manner. You can also pin a self-promotional post to the top of the Facebook Group Page, but only if it is relevant and not over-promotional.
5.People Spend A Lot Of Time On Facebook
Out of all of the social networks on the web, Facebook gets most of our time. What is initially a way to see what’s new with our friends turns into an endless journey that consists of hours of reading other people’s posts and watching videos. The great thing about Facebook’s addictiveness is that people will scroll through their home feeds, and they may come across one of the posts from your Group Page.
When someone comes across a post from your Group Page on the home feed, that post doesn’t have to necessarily be a post that you published. If another member posts something to your Group Page, people will see that post (and your Group Page) on their home feeds. Being seen often builds brand recognition and trust. If you see the same Group Page often, and it seems interesting, then you will want a piece of the action. What may initially start out with a few likes for certain posts will turn into comments, and that will eventually lead to new posts on the Group Page.
6.Friends Will Give Access To Their Friends
If you give your friends permission to give access to the Facebook Group Page to their friends, then the membership of your Facebook Group Page will grow. Not only will membership grow, but many of the new members would be people interested in your niche. How do I know this? It’s based on the way we communicate with one another.
People like to help their friends in part because of the friends’ reactions and the feeling of self-gratitude that goes along for the ride. People like to add relevant topics to conversations and make good recommendations that are relevant to another person’s interests. If your friend writes music, are you going to send that friend an invite to a Group Page about computers? What are the chances of that friend accepting that request? What would it do to the friendship if you send this friend multiple emails inviting them to join various Group Pages about computers (probably little to nothing, but many people assume the worst)?
Instead of sending an email blast to all of your friends about the computer Facebook Group Page you are a part of, you may only send the email to a few of your friends who are interested in that area. Then, you can have meaningful conversations with your friends about computers, and those conversations may turn into posts on the actual group page.
The main point is that when friends give access of your Facebook Group Page to their friends, most of the friends with newly given access will be interested in your Facebook Group Page’s topic.
7.Loyal Fan Base
The members who post and comment in your Facebook Group Page often form your loyal fan base. Having a loyal fan base is essential to the growth of your brand and spreading your message far and wide. The messenger can only do so much alone, but when the messenger has helpers, that messenger’s message will spread. Having a thriving Facebook Group Page is one way to get the helpers who will spread your message for free.
I’m consistently surprised and shocked how many Business owners don’t have a marketing plan, let alone a digital marketing plan. Social media and the other strategies discussed here are all very real ways to get results and increase sales. Unfortunately, if you are failing to plan, you’re really just planning to fail.
If all of this seems a little overwhelming, let us know, we’re here to help. We’ll work through a strategy for you in a complimentary 15-minute strategy session. You’ll come out of it knowing exactly what you need to do, to grow your sales in your business.
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