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The Top 7 Facebook Advertising Tips

The Top 7 Facebook Advertising Tips

Are you a Facebook advertiser? Or a new online shop owner?

If your brand is already on Facebook, you are a step closer to success.

But being on Facebook and having hundreds to thousands of followers doesn’t mean anything if they barely recognize your brand.

Some businesses put efforts in making compelling copies, cool photos, and long videos but only reach less than 10% of their fans.

 

That’s a sad truth that brands need to accept.

More and more brands are competing for people’s attention. Organic reach is hardly achieved nowadays.

That’s why for most businesses, going into paid advertising is a better choice. If you choose this path, here are some things to keep in mind:

1. Don’t focus on selling

People are so used to seeing advertisements online that they automatically scroll past them and move on. That’s terrifying for a brand that shells out a lot of money for ads.

That’s why you need to look for other ways to get their attention. Sponsor an event or maybe create an exciting video that doesn’t scream advertising.

Do a mix of ads, and you’ll find out what is it that works with your target market.

2. Use videos

Facebook’s algorithm changes from time to time.

Now that videos are playing automatically, your followers are more likely to watch videos compared to the other types of ads.

Video length could be a slight factor as well. According to Facebook’s announcement, “the best length for a video is whatever length is required to tell a compelling story that engages people, which is likely to vary depending on the story you’re telling.”

Nevertheless, what pages should focus on is to create content that is relevant and engaging to their audiences.

3. Use a multi-product Carousel Ad

Carousel advertisement is perfect for e-commerce pages. It lets advertisers showcase multiple images and links in just a single ad.

It’s an interactive ad. You are encouraged to use creative graphics and copies to make it compelling and increase your click-through rate.

4. Automate retargeting using Dynamic Ads

Don’t know where to start with your targeting? Some Facebook targeting techniques could be a lot of work. For a less complicated one, it’s best to automate your ads using Dynamic Ads.

The best people to target are those who’ve already visited your website.

They’re already familiar with your shop. Maybe they’ve browsed through your catalog too.

But they probably forgot about you so make sure to remind them using your ads.

To be able to do this, you must have an active Facebook Pixel on your site.

Dynamic ads retargeting is a very powerful way to showcase relevant ads to a very relevant audience.

5. Create a custom call-to-action

Simple tweaks can mean a huge thing when it comes to doing Facebook adverts. Calls-to-action or CTA such as Shop Now, Learn More, and Sign Up is a way to make people click on your ad.

When a potential customer sees your ad, they’ll be thinking about what to do next.CTAs are a way to lead them to your website or page which will then potentially boost your online sales.

6. Refine your photos

We talk about types of ads and targeting a lot, but some major details are usually ignored. It’s important not to forget that you need to get people to look at your ad and not just glance and scroll away.

Eliminate the ol’ free stock images you can find online and start creating your very own branded photo. Always keep the best practices for designing your ad photos at the back of your mind.

7. Scale and optimize your ads

Creating Facebook ads to generate sales is not a one-time thing. To be able to achieve better results, you must be prepared to scale and optimize your ads.

Sometimes, your graphics and copies are good enough, but you lack targeting insights. Therefore, to help you generate insights, you need to determine the KPIs to track your ads. You can drill down the data of your ads after 3-5 days by looking at the age, location, gender, and more. If your ads aren’t performing up to standard, then it’s because you’re targeting the wrong age group or location. By tweaking the KPIs as necessary, you can improve the performance of your ads.

Conclusion

Knowing how to enhance your ads is not a walk in the park. Start by trying our tips one by one and see which one works best for you. Different industries may do well in one thing and some on the other.

When you do Facebook ads, there’s going to be a long road ahead of you and your business. There are going to be lots of tests and repeat that you will have to do to finally get the results you strive for.

Your Social Zoom Team

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6 Social Media Marketing Trends to Watch in 2018

6 social media marketing trends 2018

6 Social Media Marketing Trends to Watch in 2018

e’re headed toward the end of another year, and it’s time to start planning the next year. As you look ahead to 2018, and attempt to plan your online campaigns it’s a good idea to keep an eye on social media marketing trends.

If you’re looking for what’s next, here are six trends to attempt to maximize in the coming year:

1. Live Stream Expansion

One of the hottest social media marketing trends of 2017 was live streaming video. And it’s not over yet. In fact, 2018 is likely to see an expansion of live streaming. The possibilities of sharing information live with followers and interacting through coverage are great, and you have a chance to take advantage.

 

Put together a live stream schedule and stick to it. Be on the watch for new tools that make live streaming — especially with multiple participants in various locations — easier.

2. Augmented Reality

With virtual reality becoming increasingly popular, watch for augmented reality to change some aspects of social media marketing. Facebook is already experimenting with it. That’s little surprise, considering Facebook owns virtual reality pioneer Oculus Rift.

But it wouldn’t be surprising to see augmented reality move out of the realm of mobile gaming and into social platforms like Instagram and Snapchat. Brands and others could incorporate augmented reality into filters and use other ways to market.

3. Instagram Stories to Gain More Traction

If you want to take advantage of social media marketing trends of the future, don’t forget about Instagram Stories. Increasingly, people are using Instagram Stories to connect with each other. Mastering this part on Instagram can help your brand and business go a long way in your efforts to engage with your audience.

4. Messaging Platforms Could Increase in Popularity

The development of artificial intelligence means that messaging platforms are increasingly popular. Chatbots can help you provide personalized experiences to your customers and clients. Platforms like Messenger, Kik, and WhatsApp can make it possible to provide insights and direction automatically. While chatbots aren’t perfect, they do have potential, and using messaging platforms to engage your audience could make a big difference down the road.

5. Looking Toward Gen Z

Millennials are still a part of the major social media marketing trends, but it’s time to look toward Gen Z as well. The leading edge members of Gen Z are 22 right now. That means they are graduating from college and entering the workforce — and they have some disposable income and buying power.

Pay attention to where members of Gen Z congregate. For example, Snapchat is popular among members of Gen Z. You might need to expand your social marketing strategy to include Snapchat to reach these customers.

6. Tighter Rules from Social Platforms

As you move forward with your social media marketing plan for the coming year, make sure you pay attention to rules from social platforms. Many are tightening their rules and changing the way they monitor and govern social platforms in the wake of continued information about how social media was used to manipulate consumers in the United States.

Paying attention to what’s next in social media marketing trends can help you prepare now. Lay the groundwork for a better future online by anticipating some of the trends.

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The Top 10 Books Every Leader Must Read

The Top 10 Books Every Leader Must Read

Were you to ask any great leader in the world for his or her secret to success, the answer would be simple: listening. That's because the best leaders aren't necessarily the best at speaking, in order to dictate, but rather listening, to understand.

Yes, being a leader requires a large drive to learn, which is why I've compiled a list of some of the best books on leadership. Check them out below:

1. "Meetings Suck," by Cameron Herold

Everyone hates useless meetings. You know . . . the ones where you're sitting there not really knowing what to do or say, and feeling that whatever is being said could be consolidated into a single email. They're tedious, frustrating and, quite frankly, a waste of time.

Luckily for us, Cameron Herold, founder of COO Alliance, put together Meetings Suck, a crash course into how to run successful meetings. Herold's crash course includes wisdom on how to make your meetings more productive, as well as resources on conducting them and tips on saving time. And, as an entrepreneur or leader, you'll likely find that Meetings Suck is the perfect introduction on how to bring your team together, starting from day one.

2. "The Art of Seduction," by Robert Greene

As a book lauded by the likes of celebrity entrepreneurs 50 Cent and Jessica Alba, Robert Greene's The Art of Seduction takes a look into the relationship between power and manipulation. While many consider this book a "pick-up artist" piece, Greene offers more, detailing the power dynamics and behaviors for people. Believe it or not, the book actually follows suit with how being a nice guy (or gal) can be a good thing (and also work to your advantage).

3. "The 4 Hour Work Week," by Tim Ferriss

The The 4 Hour Work Week's primary focus is helping you maximize your work efficiency and productivity. The goal is to cut out the clutter and accordingly help you live a more stress-free, successful lifestyle.

4. "The Tanning of America," by Steve Stoute

Perhaps one of the most important books on the relationship between marketing and culture, The Tanning of America dives deep into the relationship between brands and artists (specifically, those in hip hop.) As a member of the Advertising Hall of Fame (as well as the former manager for Nas, Will Smith and Mary J Blige), Steve Stoute dives deep into how culture is shaping advertising and marketing, as well as the success of innovative partnerships.

. "The Art of the Pitch," by Peter Coughter

Every leader needs to learn Peter Coughter's The Art of the Pitch, to be successful. Coughter walks you through the journey of not just how to write a good pitch or presentation, but also how to tell a captivating story in a concise way. And, as we can all talk for days about the changes we want to make in the world, The Art of the Pitch helps us carve out the meat and potatoes there, empowering us to express our core mission.

6. "The 48 Laws of Power," By Robert Greene

Greene's first hit book, The 48 Laws of Power, goes over a few different sets of laws dealing with power dynamics. These are incredibly useful for anyone striving to be mindful in formulating an approach to leadership.

7. "A People's History of the United States," by Howard Zinn

Usually, the winners of wars are the ones who write history. But Howard Zinn's A People's History of the United States tells the stories of the losing side. Diving deep into the perspective of those who had little power, A People's History is a good way for readers to reflect on holding a well-rounded approach to leadership.

8. "The Seven Habits of Highly Successful People," by Stephen R Covey

Arguably one of the most popular self-help books ever, The Seven Habits of Highly Successful People delivers the basic principles on how to become a more productive person. You can check out a peep of some of them here.

9. "The Lean StartUp," by Eric Ries

The Lean Startup offers advice gleaned from the career of serial entrepreneur Eric Ries. Ries develops a philosophy in the book on how we tend to look at our processes all wrong, leading most companies to failure. Instead, he puts his focus on what the business should represent as well as what people want.

10. "Extreme Ownership," by Jocko Willink and Leif Babin

Written by two former Navy Seals, Extreme Ownership takes the lessons they learned from their time in the service and applies them to business and life. The thesis of the book is to understand how leadership is structured, why it's necessary for every scenario and how to build high-performance, winning teams. This book will give your company structure like no other.

Source:https://www.entrepreneur.com

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3 Reasons You Should Spy on Your Competition

3 Reasons You Should Spy on Your Competition

When strategizing and contemplating your next business endeavor, it’s easy to think you know everything about your product or service. After all, you’ve probably been perfecting your venture for a substantial amount of time.

However, at some point, having enough resources or experience with your product will not be enough. Successful businesspeople understand not only their product but also the respective market as well. If you don’t understand your market and your competition, your venture is sunk before it’s even afloat.

One of the best ways to thoroughly understand your market is to take a look at your competition. By not spying, you are at a significant disadvantage. Here are three reasons it’s a good idea to spy on your competition.

1. It'll help you prepare.

Without spying, it’s impossible to know what you’re up against -- as a result, you can’t completely prepare. You might be able to make sure that everything you control is market-ready, but if you don’t know what your competition is doing, you could find yourself in a precarious situation.

 In the world of AdWords, for instance, spying is imperative to ensuring that your ad stays in the most visible spot on the page. If you’re monitoring your competition’s actions, you’ll know right away when it’s time to respond in order to keep your ad visible. There could be a long delay in time before you realize what is going on, and that delay could be the difference between a success and a failure.

You can also track your competitor’s AdWords to see what happens after the initial click to gather even more data. You can spy on whether potential customers are taken right to the competitor’s website or to a landing page tailored to elicit more consumer interest in the product. If your spied-on sample size is big enough, it should be fairly simple to determine if something like that would be beneficial for your business, allowing you to truly prepare your product for launch.

2. It’s easy to do.

Don’t be discouraged from spying on your competition by assuming that it is daunting or resource intensive. By looking at your competition’s websites, social media posts and existing ad campaigns, you’ll be able to see what they’re doing -- what works, what doesn’t work and what would work better with a different approach.

If spying still seems daunting, automated tools can further ease potential burdens by helping you gather and interpret enormous amounts of web data concerning your competitor quickly and accurately. For example, Mention lets you set up notifications for whenever your competitor’s name is mentioned anywhere on the web.

3. It would be wasteful to not spy.

Speaking of wasted resources, without spying on your competition it’s very easy to waste time trying to find your ideal market and your reach. Finding outlets that want to work with you and distribute your product is initially one of the most time-consuming and necessary elements of building your business. Therefore, it makes sense to spy on your competition so you can improve on their efforts, including what they've done regarding marketing and reach.

Just as an apprentice learns from a mentor, you can learn from what your competition is and isn’t doing so you can avoid pitfalls that have probably cost them a lot of time and money.

Sourse:https://www.entrepreneur.com

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How To Build A Killer Social Media Presence

How To Build A Killer Social Media Presence

Facebook, Twitter, Instagram, Pinterest, Linked In, Snapchat, Google + and the myriad of other social media platforms have their differences. However, when considering what content to post to each platform, they all have underlying similar strategies. Posting, giving value, and interacting are three social media strategies that are essential across all social media platforms.

Post

We all love social media. It’s hard to tear ourselves away from it. When we use social media we are being consumers. As an entrepreneur, small business owner, or blogger, you will want to flip that around and be a contributor. Your ideal clients and customers don’t know who you are, what you stand for, what you offer, or what you can do for them if you don’t post consistently on your chosen social media platforms. So, be visible on social media by posting consistently.

If you are posting consistently and not seeing the results you want, consider posting more often. Your audience is not on social media all day and may not be seeing your posts, especially if your posts are not published at the same time that your audience is using social media.

You may also want to comment on your old, yet still relevant, posts to breathe new life into them. Those who previously commented on your posts will be notified of your comment and may re-engage with you. This is a quick way to keep your business and brand on the minds of your active social media audience.  

Give Value 

Your posts should give some kind of value to your audience. You can ensure your post has value by planning them with the underlying intentions of connection, sharing, entertaining, and/or inviting.

Connection

How will your audience connect with you emotionally? What are your values, beliefs, and attitudes toward topics that are important to you and applicable to your business? How can you convey your message through social media in an emotional manner? What do you want your audience to feel when they read your post?

Share

Does your post share anything important that would be of interest to your audience? When your audience emotionally connects to your post, how can they share it with others? Do you share posts from non-competing businesses to your page that would be relevant to your audience?

Entertain

In the seemingly savage environment that we live in, people just want to laugh, let go, decompress, and relax. They hop on social media to be entertained. Does your post entertain your audience? Is it light-hearted and/or humorous? Does your post make your audience feel good when they consume it?

Invite

Social media consumers are sales savvy. They do not want to be told what to buy and are becoming wise to the fear-tactics used in direct selling. When selling through social media, your post needs to invite your audience to experience the benefits of consuming your product or service in a positive manner. Tell them what good will come from using your products or services. Make it appealing and inviting.  

Interact

People are on social media to connect, share, and be entertained. You must form relationships with your audience through connection and that not only involves posting content that connects with them emotionally, but it also involves interacting with them on social media.  

Engaging with your audience shows them you care about them as individuals and they are not just money in your pocket. Talking to them as individuals and replying to each and every comment, tag, or tweet helps your audience to know you, like you, and trust you and that is what facilitates sales through a social media platform.  

It is essential to always monitor and reply to comments every day, including weekends because no one wants to wait 2-3 days for an answer to their question or comment. Likewise, if someone uses your social media page to complain about your product or service, you’ll want to respond immediately and do some damage control.

Use negative comments as an opportunity to solve a problem and grow from legitimate criticism. A hostile audience member can be quickly calmed and turned into a fan when you take responsibility for any business errors and make it right.

Final Thoughts

A social media presence is essential for your small business. However, your social media accounts won’t benefit your business unless they are used wisely and appropriately. Creating quality content for your social media channels takes skill and time. If all of this sounds like a lot of work and you need some assistance in social media strategies and management, please Contact us  and We will be happy to help!

Your Social Zoom Team

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How do I get organic Likes On Facebook?

How do I get organic Likes On Facebook?

No matter what kind of Facebook Page you run, the best way to reach your objective is to get a high amount of traffic to your Page. Whether you’re looking to monetize or to increase your brand awareness, the more Likes you have the more successful your Page will be.

High traffic allows you to generate revenue from a Fan Page. It allows businesses to create a following, and it gives entrepreneurs a sense of authority.

We all just want to be “Liked,” but how do we increase our traffic?

 

Optimize Your Page Content

Like websites, Facebook Pages can show up in search engines, like Google, Bing or Yahoo, if they’re well optimized. SEO, or Search Engine Optimization, is the process of optimizing your online content so that it is easy to find on search engines.

If your Page is well optimized, it will have a better chance of ranking at the top for search engine results. Being listed at the top brings significant traffic and shows consumers that your Page is top-notch in your niche.

The #1 position in Google’s search results receive 18.2% of all click-through traffic. The second position receives 10.1%, the third 7.2%, the fourth 4.8%, and all others under 2%. Placing in the first few results is critical to gaining organic traffic through search engines.

Organic traffic from search engines is unique because the users coming to your Page are people who are looking specifically for what you have to offer. This kind of audience is likely to engage well with your content and help promote your Page’s organic growth.

Here are a few guidelines for optimizing your Facebook Page for search engines:

Claim Your Username

When you first create a Facebook Page, the platform generates a messy URL associated with it. Once your Page gets 25 Likes, you can claim your username. This creates a vanity URL for your Page. Your username and vanity URL should match the title of your Facebook Page as closely as possible.

Optimize Your Page Title

Your Facebook Page title should be relevant to your brand. If you have a website associated with your Page, the titles should match. Make your title something catchy that will stand out and be remembered. The first word of your Page title is the most significant.

Flesh Out Your Page Content

Make sure to enter a valuable description in the “About” section of your Page. In addition to gaining your Page higher ranks in the search engines, this content will help fans connect with your Page.

These quick tricks can have a great impact on your search engine rankings, allowing people to easily discover your Page. The number of Page Likes or the amount of engagement you have will not affect your rankings, but more Likes and engagement will help you grow your audience organically across Facebook.

Engage Your Fans

When users come to your Page through the search engines, encourage them to share your Page by posting relevant, valuable content. If your fans love your content, they’ll be more likely to comment on your posts. When they share your content on their own timelines and tag their friends, your Page will have no problem gaining organic traffic.

We all want to get more traffic to our Facebook Pages, and the less we have to pay for it the better. Tweak your Facebook Page for SEO to gain more organic search traffic, and always post content that your fans will engage with.

Your Social Zoom Team

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How do I get more fans on Facebook?(8 Quick Tips)

How do I get more fans on Facebook?(8 Quick Tips)

 

The first step towards a successful corporate presence on Facebook is to attract a good number of fans. But, as we all know, likes are never enough, as every new like can hide a new customer for your business.

 

A business  facebook page is indispensable for any brand for many different reasons, but the ultimate goal of all brands is none other than to increase their sales.

Obviously, there is no "golden" rule for everyone, as goals are not the same and different tactics should be used to serve different purposes. For example, other tactics are used to increase online sales or awareness and different to promote a mobile app.

Nonetheless, there are some steps that need to be followed in order for a company to achieve the desirability of leading its fans to its website and / or point of sale if this is feasible.

If you recently launched your Facebook product or service page, or if you think you need some basic tips to help you increase likes on the page by investing substantially in an audience that shows interest in your company, this post will be yours help clarify things.

 

1) Fill in your page with information your prospective customers are looking for.

Each section of the page should include content that is relevant, explanatory and "scoring" high on the search engines, with a few keywords relevant to your business.

Make sure that in the About section of the page you've definitely recorded:

    

  • An overview of what your business offers
  • The link for your website
  • Any additional information that will help fans better understand the type of your product or service

 

2) Remember the Facebook page plugin on your website and blog.

Your presence on Facebook must be visible and easily accessible to every digital property of your brand. Do not hesitate to promote your Facebook page where you can and remember that even the smallest obstacle or difficulty for the user to discover it will be just a disincentive.

So, if you have a website and / or blog, use the Facebook page plug-in so that visitors can share and like on your page without having to change channel.

 

3) Invite your friends to do Like.

The most likely thing is that your Facebook contacts are from several to many but too many, and some of them would really like to watch your page. All you need is to tell them - personally, via email, or by sending invite from Facebook, you will find the way. Be sure to maintain a balance between inviting people who you think they are interested in the content of the page and the overcrowding for promotion to an audience that is not really about it.

You can also upload a list of Facebook emails from the "Build Audience" menu at the top right of your page, and it is likely that many of the email owners in your list, if they are on Facebook, will see a suggestion for like in section "Recommended Pages".

 

4) Invite your colleagues to do Like.

Your colleagues or employees in your company are a good base to start building the audience of the page. They are relevant to the subject, they are interested in the field in which you operate and carry the product in any way to their communication.

Sometimes employees not only make comments, likes, and shares, but they can also include the page link in their professional signature, even their personal social media profiles, if they want it.

 

5) Talk about Facebook and your offline channels.

There are no restrictions on the way a brand speaks to its audience.

If there is a physical presence, there are many things you can do to remind your customers and your presence on Facebook.

You can put stickers on your showcase, or even have the Facebook URL on your proofs. It is understood that Facebook links should not be absent from your company's advertisements, catalogs and cards

 

6) Cross promote on Twitter and LinkedIn.

If you know the different use of each platform and use them correctly for the reasons they serve, do not forget to put the link for your Facebook page on your Twitter and LinkedIn corporate profile.

 

7) Upload content with value.

Beware of the fans of your page as if they were customers entering your store. Talk to them in the right way, always relevant to your brand and give them value through the content you choose to contact them.

What matters is to build with your fans a long-lasting relationship of trust. They may not see a post on Facebook, but if you regularly produce quality, relevant and useful content on Facebook, you will undoubtedly create a good impression and will definitely return to your page to search for and share useful information.

* If you have no inspiration, observe the different types of content in your News Feed and take notes. Soon, you'll want to create matching or better Facebook posts!

 

8) Activate.

To observe a steady rise in your page, you also need to maintain a steadily active presence.

In order to achieve this, it is not enough to upload content with a certain periodicity, but also to communicate with the fans. Ask and answer questions, take part in discussions on the page, never ignore their comments. Facebook is mostly interactive!

 

Your Social Zoom Team

 

 

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How much does it cost to advertise on Facebook?(Guide)

How much does it cost to advertise on Facebook?(Guide)

In a highly competitive environment like Facebook, if you are a product or service to ''play'', you have to pay and sometimes there is not much budgeting for advertising, many are compatible with inappropriate or very general solutions. which ultimately fail to achieve their goal.

 

We assure you that in advertising on Facebook and social media in general you can have total control over both efficiency and budget, but first of all you need to learn your choices to get the best possible choices - especially when it comes to smaller businesses who do not have much room to experiment with spending a large advertising budget.Decide what your goal is.

1.Decide what your goal is.

Through the Facebook Advertising Guide you can choose those goals that are appropriate to respond to why you want to advertise your Facebook product or service. Understanding the differences between these goals and choosing right is important, as the goals will determine how to pay for your campaign.

For example, you can pay only when someone is exposed to your ad. This charge is based on CPM (cost per 1000 impressions). You can also be charged when a specific action is taken, such as clicking on a link - cost per action.

 

2.Define the type of your available budget.

There are two kinds of advertising budget to choose: Daily or Lifetime.

In lifetime budget we refer to when the ad for a particular campaign has been set to run a specific time period. In this way, the amount you set will gradually decrease as the days go by.

Daily budget refers to cases where a campaign's ad will run for an indefinite time until the goal is reached. Assuming that the category selected is "Promote your page," based on the daily budget you set, Facebook will spend a certain amount each day to get new likes.

Whichever way you decide to move on is that you tell Facebook that it can not exceed the amount you've budgeted for your advertising campaigns. Keep in mind that the minimum daily amount to start is $ 1.

 

3.Choose your maximum bid.

Facebook explains: "The budget is the maximum amount you have for each ad campaign. The bid allows you to decide how much you want to spend per click (CPC) or per 1000 impressions (CPM). "

Therefore, budget helps you control how much you spend on each campaign and bid respectively, how much you spend on each ad.

By defining the bid, you must always keep in mind the goal you have set before to know how much you have been costing it every time you make it. Returning to the "Promote your page" example, you essentially will evaluate how much your Facebook page is worth by placing the cost per action bid at a certain level.

Do not forget that you set the budget and bid because you are competing with many similar businesses advertised on Facebook. In this way you declare how much and how you want to participate in the "auction" of a space in the news feed of a potential customer!

 

4.Draw the structure of your campaign.

Last October, Facebook announced an update to a new structure for the structure to help businesses organize, measure and optimize the results of their Facebook efforts. Updating this is important in how you define budget and bid relative to your advertising goals and audience, because you can only complete specific actions at specific levels of your campaign structure.

With the following layout, you can better understand the dividing lines and the differences in each level until you reach the completion of the campaign.

 

All of the above were some basic guidelines to consider when setting the budget for your Facebook advertising campaign. Remember that success depends not only on the rules but also on the individual factors. For example, the kind of industry in which you are competing, or the quality of the content you are promoting, and you must all treat them consistently and flexibly to bring the results you want for your business.

 

If all of this seems complicated to you and you want to help you understand them better or run advertising campaigns on Facebook for you, you know what to do,

  • Contact Us
  • Find Us On Social Media

 

Your Social Zoom Team

 

 

 

 

 

 

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How do I market on Facebook?(Beginner’s Guide)

How do I market on Facebook?(Beginner’s Guide)

 

Can you run campaigns on Google, on your social media, on your blog and on your website, but are you not running in the right direction?

According to a Facebook survey, the platform has an average of 890 million daily users worldwide. This means that a huge part of the buyers is on Facebook when you spend your resources exclusively on other actions.

 

Do you have to think again?

Firstly, to make a successful ad on Facebook you have to make sure you have a good corporate Facebook page. A page that shows your business in detail both in terms of text and art.

Once you've created it, we would initially advise you to invest the bulk of your Facebook budget in ads to get more Page Likes. In this way you will attract new fans to your page and you will be able to build a relationship of trust with your audience. Do not forget that the more quality fans you have, the more reliable your brand is.

Before you ask yourself why you do it all when we all know how difficult it is to post your posts organically in Facebook's News Feed, think about the potential and benefits of Facebook advertising and "build up" your first campaign!

 

What do I have to do to maintain the good image of my brand?

As with any kind of content and advertising on Facebook, the overall result should be solid and faithfully follow your corporate identity. In particular, it should:

    

  • Use quality photos and videos to enhance your company's prestige.
  •   Make understandable calls to action. If you want someone to press the button then it should be clear why they do it.
  • Have in common with your audience. The link between text and image or video should fully represent your products or services creating an atmosphere with which the consumer is related.

 

What kind of ads do I run?

After you advertise your page and your existence on Facebook with a Facebook campaign Likes Now it's time to record the goals you want to achieve. Learn how to create ads on Facebook starting with the basics.

 

The three most common ad categories are:

    1. Conversion of visitors to leads

Through these ads, you send your Facebook audience to specially configured pages of your Landing Pages where you collect your information.

     2.Increase Engagement

You have good, original content, so why not share it with more people? With the "Page Post Engagement" ad, you allow both your page fans and other Facebook users to interact with and interact with your content.

 

3.Increase the traffic of your website

Do you want your Facebook fans and their friends to visit your page? A "Clicks to Website" campaign is what you need to boost both your page traffic and your self-confidence. With the right URL and the ideal page you can do wonders.

 

How do I attract my audience?

The Facebook platform is constantly evolving offering marketers even more tools. The strongest of these is the ability to choose a specific audience and target it. In particular, you can target your audience based on the following:

 

  •   Location
  • Age
  • Sex
  • Language
  •   Interests
  • Behavior

Thus, you can attract the ideal customers for your products and services, making your Facebook advertising even more important. Of course, this kind of feature is provided at an extra cost - it increases the cost per click - but believe us, it is worth it!

 

How do I know the value of my Facebook ads?

Facebook allows you to track your actions (cost per click, how often your ad appeared, how many people saw it, when it started or ended, etc.) through a detailed reporting. If you are still not convinced, you can compare the Facebook report to that of Google Analytics and see if your actions are really effective.

 

What should you remember?

The truth is that this article may look somewhat demanding as it has enough information, so do not drop it, just keep the following:

    

  • Create a clear call to action in your ad art, and make sure it does not occupy more than 20% of the image.
  • Use more video. Let the competition look for material in image banks and draw the attention of users with an original, own video.
  • Avoid using blue color as it is Facebook's color, and make your ad stand out.
  • Replace the title with a question. "Force" the user to stop and think for a few seconds about the possible answer and increase the chances of clicks and engagemen
  • Do not restrict yourself! Ads on Facebook give you plenty of options for both desktop and mobile environments.

 

If you still have questions about this topic then you can contact us!!!

 

Your Social Zoom Team

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12 Social Media Tips To Drive Traffic To Your Ecommerce Site!!!

12 Social Media Tips To Drive Traffic To Your Ecommerce Site!!!

The fact that you have opened an account on any social media channel is not automatically making you The top  e-commerce site! These tips, however, can!

Perhaps one of the biggest problems faced by those involved in the e-commerce industry is that they are putting their weight on their website so their presence in social media is weak. If you see yourself in the above sentence, then you keep reading.

Undoubtedly, social media for an e-shop is a powerful tool for displaying its products and a sales machine. All you have to do is think that 78% of the participants are likely to make a market affected by a social post, and 6 times more likely to spend more money on those who say they are affected by social media.

As you can see, these channels hide great opportunities in terms of enhancing brand awareness, engagement and e-shop traffic!

 

Preparation is half of everything!

One of the biggest mistakes that social media can do is to plan actions without any goal. Instead, creating a content calendar that aims to achieve a business goal, as well as a predefined schedule for posting posts is definitely a very good start!

 

1. Define the Goal!

It is simple! Think what you want to succeed through your social media presence and work on that. For most e-commerce sites, this goal is either the brand awareness, the increase in e-shop traffic or the increase in total sales.

In any case, the goals that will be targeted should be specific and measurable so you can have a clear picture of the effectiveness of your strategy. For example, a measurable goal can be engagement, which is measured by the number of comments and shares in posts on the page.

 

2. Select the channel that suits your business.

As mentioned in the introduction, having an account on any social media channel does not mean you do it well. Equally, if you devote your time to one or two basic channels, then you would be more likely to have your actions done.

In a nutshell, it is very important to know the demographics of your audience, their habits and the social media channels they choose. In this way you will learn what percentage of your audience is in every social medium in which you will pay all your attention.

 

3. Familiarize yourself with the data.

If you do not know what means of sharing your site visitors, then how do you know which social media sharing buttons you need to show on your blog or website?

Analytics is a very important source of information for each online property. So you need to know which social channel brings you the most traffic, what time of day you have the greatest engagement, what kind of content your audience likes, etc. The answers to the above questions will help you create a clear and effective plan for social media.

 

4. Don't forget lead generation.

You may be missing out on it, but lead generation is the reason why you are in social media!

To begin with, add in the description of each social channel a link to the page where you want to land those who will click there. In particular, on Facebook you can also add the "Sign up" button to make a sign up and take advantage of the opportunities it offers for creating competitions,

Still, using hashtags and related keywords is always a good idea!

 

It's now the turn of the content!!

Do's and don'ts that follow will help you take off your social media content!

 

5.Recognize the needs of your audience.

An effective strategy should enhance engagement. So the content should somehow respond to the needs of the target audience. One way to define your audience's needs is to create personas - each represents a category of audience - and then determine which of the three stages of Buyer's Journey are located.

 

6. Don't  forget where you are.

Social media can be a powerful channel for promoting products and offers, but it should be done with moderation. Do not forget that social media for users is a place where they spend time chatting with their friends, reading news and consuming content. Surely they are not there with the intention of buying something.

One of the secrets of brands that stand out in social media is their relationship of trust with consumers. Rather than trying to simply sell a product, try to create unique content that answers consumers' questions and is useful for them to gain their trust. So you will be their first choice when they decide to meet their need.

 

7. Remember: An image equals a thousand words!

The content is not only about the lyrical part but also the artwork. In fact, it's up to 40 times more likely to share a photo on social media than any other type of content.

But to be a shareable photo it should be of good quality. It is therefore very important to invest in creating engaging visuals that will accompany your publications in social media. The only limitation you have is that your visuals should follow the guidelines for the size of each channel. Otherwise ... sky is the limit!

 

The strategy is everything!

Since you know who you are talking to, where they are and what they want to see do not give up the effort! Read below how to build a cost-effective social media strategy for your e-commerce site.

 

8. Show your products!

Design content that shows how to use the product you want to promote or what you can achieve using it. For example, Joco e-shop, which sells coffee mugs, uses its Instagram website effectively by publishing simple, high-quality photos showing the use of this cup in everyday life. So users are informed about how they use this particular consumer and get ideas!

Still, social media is the perfect place to let your audience know that a product may be out of stock soon enough to make them buy it. As you can see, the possibilities given to you are countless. All you have to do is capitalize on them.

 

9. Give an incentive to user-generated content.

User-generated content is proof that your product is working or that your brand is popular with the public. Also, the content created by the audience itself is most often what they like and cares about. So the profit is double!

 

10. Make live chat!

Where did your mind go? Live chats as well as live videos are a new way of communicating a brand with its audience as it enhances engagement and engages in discussions of varying interest. It also shows the human side of your business. See how you can get live on Facebook and make a try!

Alternatively, another form of live chatting is to invite your audience to coordinate a specific time on a particular social media channel to answer questions that they may have or discuss together about a particular topic or product

 

Do you think about updating your social media marketing strategy?

I totally agree! The above is the proof that social media plays a very important role for e-shops and especially small businesses. All you have to do is listen to the "I want" your customers. This will attract new customers while your existing customers will remain loyal.

However, because it makes sense to care about other things related to your e-shop and your social media marketing strategy is left behind, if you wish you can communicate with us so that we can define together some next steps.

Let's get social!

 

Your Social Zoom Team

 

 

 

 

 

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